Despite the current challenges, there’s room for expansion, according to Johnson Arabia

With a fleet of around 650 machines, Johnson Arabia is one of the largest AWP rental companies in the UAE. Established in 1999, Johnson Arabia has expanded its presence in the UAE with offices in Dubai and Abu Dhabi, and across the GCC. The company boasts a customer base that includes the construction, maintenance and facilities management, petrochemicals, events, and advertising industries.

“Our decision to invest in new machines and brands depends entirely on what our customers want and the feedback they give to us. For example, indoor work in malls require electric machines and some customers demand accessories that can increase productivity for specific applications. We would opt for machines that offer the best features in terms of performance and safety and deliver our expected return on investment after 5–6 years. With regard to brands, we choose manufacturers that offer the best price and support. Our experience with OEMs also matter to a large extent,” says Carlo.